The Mobile Advertising Industry
The mobile advertising industry is today’s answer for businesses seeking to make a lasting impression. The active lifestyle of today’s population is causing advertisers to focus more on specific markets. According to Arbitron, “whether targeted to pedestrians or vehicle passengers, outdoor media have the power to reach mobile consumers. Particularly, outdoor media can play a critical role in a media play by reaching consumers who receive less exposure from traditional channels such as print and/or broadcast.”
While radio advertising, print and static billboard prices are out of reach for most small and medium sized businesses, mobile advertising rates are more affordable and proven most effective.
Don’t let a sales agent talk you into signing up for an 1/8 page ad space in a 457 pg. book when you can be 1 of 10 on the fastest most recognizable business in Redding.
Did you know that a 1.5 in x 3in ad on the back side of the third page of our local paper runs $1100 a month. And did you know that it only runs four days a week.
Mobile Advertising has Statistical Advantages on its side.
- Messages on outdoor mobile billboards have a 97% recall rate. (RYP & Becker Group)
- Mobile Billboards resulted in an increase in sales of 107% versus a 54% increase for static billboards. (Product Acceptance and Research, Inc.)
- Mobile Billboards boost name recognition 15 times greater than any other form of advertising. (European Outdoor Advertising Association)
- Approximately 80% of all consumers are out of their home during the majority of the day from 9am to 3pm. (Simmons 2002 Fall Study)
- 96% of respondents said mobile outdoor advertisements are more effective than traditional advertisements. (Outdoor Advertising Magazine)